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Tourism board backs Dixon in Joyce fight

THE stand-off between the Qantas chief executive, Alan Joyce, and his former mentor Geoff Dixon deepened on Wednesday night after Tourism Australia backed its chairman in the feud between the pair.
By · 29 Nov 2012
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29 Nov 2012
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THE stand-off between the Qantas chief executive, Alan Joyce, and his former mentor Geoff Dixon deepened on Wednesday night after Tourism Australia backed its chairman in the feud between the pair.

After an emergency meeting, the board of Australia's peak tourism body gave its full support to Mr Dixon as its chairman and declared that his investment in Qantas was not an unmanageable conflict of interest.

In an attempt to end what it sees as a slow-burn strategy, Qantas had earlier said it would cut its funding to Tourism Australia unless Mr Dixon stepped down as chairman or disassociated himself from a rebel investor group agitating for a change in direction at the airline.

The board's decision leaves it at odds with Qantas, which has said it does not believe Tourism Australia can put in place protocols to manage what it deems Mr Dixon's conflicts of interest.

Mr Joyce also launched a stinging attack on the group of renegade investors he labelled as "Airline Partners Australia Mark II", as he sought to put an end to their destablisation strategy.

He mounted a spirited defence of his own five-year blueprint for Qantas, and criticised aspects of the rebel investors' plans to sell budget offshoot Jetstar and the Frequent Flyer loyalty scheme.

While declining to detail the breakdown in his relationship with Mr Dixon, he insisted that his priority was the airline and his strategy aimed at turning around its underperforming international division.

"I don't want to be distracted from it. Personal relationships and anything else around it are secondary to doing the right thing by Qantas," he said.

Mr Joyce said he had not met Mr Dixon, the former Qantas boss, for a "catch up" for eight months. Before their relationship soured late last year, the pair met as often as every fortnight in swish Sydney eateries.

The group of investors, which includes Mr Dixon, former Qantas executive Peter Gregg, Sydney financier Mark Carnegie and adman John Singleton, has been seeking support from large shareholders and unions for a change in strategic direction at Australia's largest airline.

They have questioned the benefits to Qantas of the proposed alliance with Emirates.

Mr Joyce said Mr Dixon was a member of the "APA Mark II club", noting that the group included some members of the failed $11.1 billion bid for Qantas in 2007 by Airline Partners Australia.

Mr Dixon, who had once been a mentor to Mr Joyce, declined to comment.

The Qantas boss said Mr Dixon was "very much out there briefing against the company", and he had no choice but to suspend the airline's relationship with Tourism Australia.

Late on Tuesday, Mr Joyce wrote to the federal Tourism Minister, Martin Ferguson, to tell him that Qantas was suspending its dealings with Tourism Australia because he believed Mr Dixon was in a position of "untenable potential conflict".

"The consortium is determined to stymie the Qantas-Emirates partnership, which has otherwise been enthusiastically embraced by the tourism industry, our customers and our shareholders," he said in the letter to the minister.

Qantas is the largest private funder to Tourism Australia, followed by Emirates. The Australian airline's three-year funding program for the tourism body totals $44 million, and is up for renewal in July.

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Frequently Asked Questions about this Article…

The dispute escalated after Qantas accused Geoff Dixon of being involved with a group of rebel investors agitating for strategic change at the airline. Qantas said it would cut funding to Tourism Australia unless Dixon stepped down as chair or disassociated himself from that investor group, prompting a public standoff between Alan Joyce and Dixon.

After an emergency meeting, the Tourism Australia board gave full support to Geoff Dixon as chairman and declared that his investment in Qantas did not amount to an unmanageable conflict of interest.

Alan Joyce said he believed Geoff Dixon was in a position of “untenable potential conflict” because Dixon was briefing against the company and linked to a consortium opposing the Qantas‑Emirates partnership. As a result, Qantas suspended its relationship with Tourism Australia and threatened to cut funding unless the situation was resolved.

The group described by Alan Joyce includes Geoff Dixon and other high‑profile figures such as former Qantas executive Peter Gregg, Sydney financier Mark Carnegie and adman John Singleton. Joyce labelled them ‘Airline Partners Australia Mark II’ and said they were seeking support from large shareholders and unions to push for strategic changes at Qantas.

According to the article, the renegade investors have questioned the benefits of the proposed alliance with Emirates and some of their ideas reportedly include selling Qantas’s budget arm Jetstar and the Frequent Flyer loyalty scheme — proposals that Alan Joyce criticised.

Qantas is the largest private funder of Tourism Australia (followed by Emirates). The airline’s three‑year funding program to the tourism body totals $44 million and is up for renewal in July, making Qantas’s support significant for the agency.

Alan Joyce launched a forceful defence of his five‑year blueprint for Qantas, saying his priority is turning around the airline’s underperforming international division. He criticised aspects of the rebel investors’ proposals and said personal relationships are secondary to doing what’s right for Qantas.

Geoff Dixon declined to comment in the article. It notes that Dixon was once a mentor to Alan Joyce; they met frequently (about every fortnight) before their relationship soured late last year, and Joyce said he had not seen Dixon for eight months.