Will Harley outlive the Baby Boomers?

Is it possible Harley-Davidson is the “most American” brand in the global marketplace today? Here in the States you certainly won’t find a more patriotic brand. The first American to enter Germany after WWII rode in on a Harley – or at least so goes the popular myth. Since that time, it has been immortalised in nostalgic movies like The Wild One and Easy Rider. Popularity amongst homecoming soldiers has been passed on to their generational Boomer offspring in waves of nostalgia. Today it’s as American as bbq’s on the Fourth of July. Harleys are big, loud, and brash. They speak to some...

Is it possible Harley-Davidson is the “most American” brand in the global marketplace today? Here in the States you certainly won’t find a more patriotic brand. The first American to enter Germany after WWII rode in on a Harley – or at least so goes the popular myth. Since that time, it has been immortalised in nostalgic movies like The Wild One and Easy Rider. Popularity amongst homecoming soldiers has been passed on to their generational Boomer offspring in waves of nostalgia. Today it’s as American as bbq’s on the Fourth of July. Harleys are big, loud, and brash. They speak to some of the most American aspects of our nature; a lifestyle of exploration and non-conformism, the inner maverick in us all.

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