Keeping emotions out of investment decisions is vital. As investors we want to exploit emotional herd behaviour not be lured by it. Every now and then, however, you can’t help fall in love with a business or, conversely, start to really dislike one.
Right now, my most reviled business is G8 Education. I recognise that the business employs over 6,000 people who are no doubt decent and work hard. Yet I cant help loathe the business model.