Wesfarmers: Result 2014

The cash at Wesfarmers is piling up so, as Nathan Bell explains, it’s sharing the bounty with shareholders.

By analysing huge volumes of purchases US retailer Target famously discovered that pregnant women bought lotion and nutritional supplements such as magnesium and zinc by the truck load two-thirds of the way through their pregnancy. It was the perfect time to flood expectant mothers with myriad offers to ensure a smooth pregnancy and minimise the lasting effects of carrying around another human for nine months.


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