Vita Group: Result 2016

This retailer has enjoyed an impressive ride on Telstra's shoulders, but with the core business firing on all cylinders, future returns may be harder to come by.

Faced with a stagnating business in 2009, telecommunications retailer Vita Group decided to piggyback on Telstra, instead of Apple. Management was optimistic about rolling out Telstra branded stores, whilst simultaneously withdrawing from Next Byte, the independent Apple retailer, but the merit of the strategy was murky at the time. 

Growth from optimisation 

Expanding outside core competence

Not a bargain 

{{content.question}}

SMS Code Sent…

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device


Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa

Related Articles