Every boxing day, news outlets will show footage of excited shoppers trampling all over each other as they rush into their local department stores’ annual sales. The cheap prices force the shoppers into such a frenzy that fights have been known to break out. David Attenborough should be brought in to narrate it for his next nature documentary. It would surely be a big hit in today’s world of trashy TV.
The behaviour does make sense. People used to paying a premium all of a sudden find the thing they want on sale at cheap prices. Who wouldn’t take advantage?