Thorn Group: Result 2017

Not much went right for Thorn Group in 2017, but that's reflected in its share price.

In its marketing campaigns, Radio Rentals’ key message is that it focuses on the borrower’s present state and not their past. Shareholders of Radio Rentals’ parent company, Thorn Group, need a different message altogether: focus on the future and not the present.

With net profit up 26% on the prior year, you might think this was a cracking result. But the headline numbers are deceiving, as the growth merely reflects that this year’s one-off costs were less than last year's.

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