The six good things that happen to great businesses

Even when you’re finding value elsewhere, high quality businesses should be the foundation of your portfolio. You’ll pay a little more for them but they’re usually worth it because good things happen to great businesses in six different ways.1. Great businesses foster solid reputationsA good reputation takes time to nurture but is easily tarnished (just ask Commonwealth Bank). Whilst a ‘good name’ seems an intangible quality, it offers very real benefits. Reputation open doors. Companies are better able to raise equity when they’re proven performers and lenders are more willing to extend debt finance.An excellent reputation also attracts high-calibre staff....

Even when you’re finding value elsewhere, high quality businesses should be the foundation of your portfolio. You’ll pay a little more for them but they’re usually worth it because good things happen to great businesses in six different ways.

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