Telstra's friendly fire

Telstra has announced the latest addition to Australia’s growing list of video-on-demand streaming services. The company has teamed up with American provider Roku, rebranding the Roku 2 device as Telstra TV.The service will be similar to the Apple TV and Chromecast systems offered by Apple (NASDAQ:AAPL) and Google (NASDAQ:GOOG). Rather than making people subscribe and provide the content themselves, Telstra TV will instead aggregate content providers and allow viewers to watch them on their TV rather than computer.The company hopes to attract customers who have not yet subscribed to Foxtel, potentially attracting new broadband subscribers and preventing the loss others to...

Telstra has announced the latest addition to Australia’s growing list of video-on-demand streaming services. The company has teamed up with American provider Roku, rebranding the Roku 2 device as Telstra TV.

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