Telstra climbs the food chain

The dominant telco is trying to escape competition in its physical network by getting closer to its customers, but it will find competition there as well.

In 2003 Swedish entrepreneurs Niklas Zennström and Janus Friis had a problem. Their peer-to-peer music sharing program KaZaA was the most downloaded free software ever, with over 230m downloads, but it was attracting lawsuits left, right and centre because it turned out that the music industry didn’t think much of free music sharing.

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