Sweet lessons from Nutella

Who is the richest man in Italy? Former President Silvio Berlusconi, he of the bunga-bunga parties, might be a contender; so would the Prada family or a member of the Agnelli clan. Yet none of these names comes close to Michele Ferrero, the creator of Nutella, Kinder and Ferrero Roche.Ferrero died last month, leaving behind a fortune of almost US$25bn, mostly from selling chocolate spread. About a million kilos of Nutella a week are consumed around the world. It is the delight of children and the bane of dentists. No one could have predicted that such a simple business could...

Who is the richest man in Italy? Former President Silvio Berlusconi, he of the bunga-bunga parties, might be a contender; so would the Prada family or a member of the Agnelli clan. Yet none of these names comes close to Michele Ferrero, the creator of Nutella, Kinder and Ferrero Roche.

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