Suncorp's strategy will focus on 'elevating the customer to drive growth and increase resilience to volatility', said chief executive Michael Cameron at today's full-year results announcement. We're not sure that customers really want to be elevated, but that's within the normal parameters of corporate gobbledygook. It was the simple claim that followed that irked us, that 'the benefits of this strategy will continue to be seen over the medium term'.
For something to continue, it first needs to be happening – but this year's performance from Suncorp was nothing to write home about, not by a long shot.
Growth and margins lacklustre
Banking and life growing profitably