Small companies innovate best

Why was something as simple and obvious as the hand sanitiser invented by a minnow rather than a giant?

Hand sanitisers had a rocky start to life. You see them everywhere today; workshops, hospitals, markets and the desks of research analysts all sport bottles of the gooey cleaning gel. Even the American President, who reportedly shakes hands with 65,000 people a year, carries a bottle. But it wasn't always so ubiquitous.

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