Say 'nein' to Nine

TV has so far avoided the carnage wrought on newspapers, but younger viewers are moving online and there could be trouble ahead.

Fair play to them. After the customary glossy images, the first chart in Nine Entertainment Co’s prospectus (see Chart 1) shows how Australian advertising spending has gone backwards over the past five years and how TV ad spending has barely budged.

They probably reckon it casts them in a good light compared to print media – and no doubt it does, with ad spending on newspapers and magazines each down about a third.


SMS Code Sent…

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device

Verify your mobile number

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa

Related Articles