Say 'nein' to Nine

TV has so far avoided the carnage wrought on newspapers, but younger viewers are moving online and there could be trouble ahead.

Fair play to them. After the customary glossy images, the first chart in Nine Entertainment Co’s prospectus (see Chart 1) shows how Australian advertising spending has gone backwards over the past five years and how TV ad spending has barely budged.

They probably reckon it casts them in a good light compared to print media – and no doubt it does, with ad spending on newspapers and magazines each down about a third.

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