Reckon: more than meets the eye

Reckon is being outgunned by the likes of Xero in small business accounting, but there is much more to the company.

If you had to bet on one company to win the accounting software wars, you'd probably choose Xero. From a standing start in 2007, its cloud-based accounting software has revolutionised the industry and it now has nearly 500,000 subscribers across Australia and New Zealand alone. By contrast, second-placed MYOB has a mere 170,000 'online' customers (that is, not all of whom are using its cloud-based software).

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