Intelligent Investor

Pacific Brands under review

By · 14 Oct 2014
By ·
14 Oct 2014 · 2 min read
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Recommendation

Pacific Brands Limited - PBG
Current price
$1.15 at 16:34 (20 July 2016)

Price at review
$0.44 at (14 October 2014)

Business Risk
Medium

Share Price Risk
Medium
All Prices are in AUD ($)

Pacific Brands' new chief executive David Bortolussi addressed shareholders for the first time at the company's annual meeting but his words didn't fill us with confidence. He said the year ahead would be characterised by a 'continuation of challenging and variable market conditions'. The company posted a net loss of $225m for the year to 30 June.

Bortolussi also said the company would carry on with its extensive restructure by discontinuing poorly performing brands. As we explained in What would you pay for Pacific Brands? on 22 Apr 14 (Hold – $0.54), closing or, better yet, selling the laggards is sensible given the company's significant headwinds such as higher operating costs and large retailers promoting home brand products, both of which will adversely impact Pacific Brands' margins and ability to repay its uncomfortable $250m of net debt.

In addition to its existing headwinds, the company must now also overcome the burden of a lower Aussie dollar, which pushes up the cost of purchasing its inventory. The stock has fallen 18% since Retail round-up: Results 2014 from 9 Sep 14 (Hold – $0.535) but, in light of the gloomy outlook, may not be sufficiently undervalued to invest. UNDER REVIEW.

IMPORTANT: Intelligent Investor is published by InvestSMART Financial Services Pty Limited AFSL 226435 (Licensee). Information is general financial product advice. You should consider your own personal objectives, financial situation and needs before making any investment decision and review the Product Disclosure Statement. InvestSMART Funds Management Limited (RE) is the responsible entity of various managed investment schemes and is a related party of the Licensee. The RE may own, buy or sell the shares suggested in this article simultaneous with, or following the release of this article. Any such transaction could affect the price of the share. All indications of performance returns are historical and cannot be relied upon as an indicator for future performance.
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