Pacific Brands in decline

Pacific Brands might own more than a couple of Aussie icons, but it counts for little in the face of mounting headwinds.

Locally-owned Australian brands are scarce these days. Vegemite, Tim Tams, Holden, and Victa lawn mowers have fallen into foreign hands, and those left behind like Qantas hold little interest for value investors. While Pacific Brands owns iconic brands Bonds, Sheridan, Tontine and Berlei, we’re tossing the company into the too hard basket.


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