News Corp: The juice in the split

With the share price up 50% since the original buy recommendation, and a possible demerger in the offing, is it time to take profits or is there a little more juice to squeeze out yet?

You didn't have to even read the entire article to get a feel for why we upgraded News Corp on 25 Oct 10. The initial premise in Breaking news: There's value in News Corp (Long Term Buy  - $14.61) was neatly summed up in the precede: 'Investors are currently getting a chance to buy News Corp on the cheap. And the fact that Murdoch won’t be around forever need not hold you back. It may even be a good thing.'

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