Monash IVF: a great business?

Monash IVF is the second industry player to cash in via a sharemarket float. Greg Hoffman investigates, personally and professionally.

'Would you like to try some embryo glue for $150 extra?' our doctor asked. There was some evidence that it led to better outcomes, he explained, but it wasn't totally clear cut. We went for the glue anyway. What's another $150 when you're spending $8,885 for a round of IVF (in vitro fertilisation)?

Assisted reproduction businesses have two powerful dynamics working for them. The first is like the car salesman who sells you high margin add-ons. They're small in comparison to the amount you've just outlaid on your new wheels, so why not?

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