Monash IVF: a great business?

Monash IVF is the second industry player to cash in via a sharemarket float. Greg Hoffman investigates, personally and professionally.

‘Would you like to try some embryo glue for $150 extra?’ our doctor asked. There was some evidence that it led to better outcomes, he explained, but it wasn’t totally clear cut. We went for the glue anyway. What’s another $150 when you’re spending $8,885 for a round of IVF (in vitro fertilisation)?

Assisted reproduction businesses have two powerful dynamics working for them. The first is like the car salesman who sells you high margin add-ons. They’re small in comparison to the amount you’ve just outlaid on your new wheels, so why not?

{{content.question}}

Mastercard

{{ twilioFailed ? 'SMS Code Failed to Send…' : 'An SMS verification code has been sent ...' }}

Hi {{ user.FirstName }}

Looks like you have already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to complete your SMS verification

We cannot send you a code via SMS to {{user.DayPhone}}

If you didn't receive SMS code please

SMS code cannot be sent due to: {{ twilioStatus }}

Please select one of the options below:

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device


Verify your mobile number to proceed...

Please check your mobile number below and press the Send Verification Code button. This will be used to complete your verification in the next step.

Please sign up for full access

Mastercard

Updating information

Please wait ...

Trial

Mastercard
{{ productPrice }} / day
( GST included )
Price $0
GST $0
Discount -{{productDiscount}}
TOTAL {{productPrice}}
  • Mastercard
  • Visa

Please click on the ACTIVATE button to finalise your membership

Mastercard

The email address you entered is registered with InvestSMART.

Please login or select "Don't know password"

Please untick this box when using a public or shared device


Register as a new member

(using a different email)

Related Articles