Like Apple, investors must evolve or die

A fast-changing environment should throw up plenty of investing opportunities. You just have to make sure you’re a step ahead of the game. Just as it is for Apple, though, that’s harder than it sounds.

It was business as usual for Apple this week, with a launch spectacular that would have made PT Barnum proud – new iPhones, a new mobile operating system and, ‘one last thing’, the new Apple Watch. Except that it isn’t one last thing, because before this year is done we’re likely to see new iPads, new iMacs and possibly a new Apple TV.

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