iSentia's unfriendly trends

iSentia’s lower share price has attracted attention. But the decline of ‘old media’ could hit this company harder than its clever packaging suggests.

It's been quite a ride since iSentia listed a couple of years ago. The shares were initially offered at $2.04, but began trading around $2.40 and quickly moved above $3. In December 2015 they almost reached $5, but expectations got a bit ahead of reality and they've since tumbled almost a third to $3.50. So, is this the opportunity we've been waiting for, or is it a sign of further trouble to come?



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