iSentia makes sense of social media

Social media has taken the world by storm and companies are working hard to understand it. iSentia wants to help them.

In 2010, a study by researchers at Indiana University found that analysing the collective ‘mood’ of social media was able to predict the movement of stocks up to six days in advance, with nearly 90% accuracy.

We won't be giving up our day jobs, but the rise of social networks has led to an explosion of news and commentary and companies are clamouring to make sense of it all.

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