Is coffee being disrupted?

Coffee is losing its biggest customer. No, it isn’t McDonalds or Starbucks or that guy in your office who is always slipping out for a flat white. The largest consumer of coffee is the kitchen sink and it is consuming less coffee every year, creating a headache for coffee growers around the world.As recently as five years ago, most people in the rich world drank their coffee the same way: they brewed it in large pots. Coffee drinkers have long been more enthusiastic about brewing coffee than actually drinking it, so much so that brew poured down the sink was...

Coffee is losing its biggest customer. No, it isn’t McDonalds or Starbucks or that guy in your office who is always slipping out for a flat white. The largest consumer of coffee is the kitchen sink and it is consuming less coffee every year, creating a headache for coffee growers around the world.

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