IOOF reports positive flows

The first-quarter fund inflow at IOOF provides comfort that the recent media furore did little damage to its brand.

Perhaps it's a sign of how little we've come to expect from our financial institutions, or maybe is simply that few people are really paying attention – most likely a combination of both – but IOOF's net inflow of $1.24 billion in the September quarter, in tough markets, suggests that the recent forore over alleged compliance failings has done little to damage its brand.

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