How good is Woolies?

Consensus is the enemy of investors. When one exists, it’s worthwhile testing its veracity. Not every consensus is wrong; to be blindly contrarian is just as bad as being blindly obedient, but testing common ideas is at the heart of investing. One idea cemented in legend is the notion that Woolworths is the country's preeminent retailer. The success of Woolworths is impossible to refute; listed on the ASX in 1993 at $2.45 a share with a market cap of $2.5bn, Woolworths has morphed into a business worth over $30bn. On any measure of profitability; return on equity, EBIT margin, profit...

Consensus is the enemy of investors. When one exists, it’s worthwhile testing its veracity. Not every consensus is wrong; to be blindly contrarian is just as bad as being blindly obedient, but testing common ideas is at the heart of investing.

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