Has JB Hi-Fi struck a chord with NOW?

Amidst the doom, gloom and malaise of Australia’s retail sector, JB Hi-Fi has launched a beta version of its new music streaming service JB Hi-Fi NOW. Subscription-based music services seem the logical way to listen to music. Why bother downloading and owning music if you can pay one subscription fee and access whatever music you want, whenever you want? Like many seemingly obvious technological advances, the idea has been around for years but has been restricted by slow internet speeds. In many countries it is now taking off and, with the roll out of the national broadband network, Australia...

Amidst the doom, gloom and malaise of Australia’s retail sector, JB Hi-Fi has launched a beta version of its new music streaming service JB Hi-Fi NOW.

Subscription-based music services seem the logical way to listen to music. Why bother downloading and owning music if you can pay one subscription fee and access whatever music you want, whenever you want?

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