Hansen takes on Europe

Hansen’s latest savvy acquisition expands its European presence and telco service.

When it comes to promoting aggressive free-market competition, Denmark probably doesn’t spring to mind. Yet, in the telecoms market at least, few countries do it better. Denmark limits mobile and broadband service contracts to six months and has laws to ensure customers can almost instantly switch between providers when they find a better deal. The result: Danish telcos have an average monthly churn rate of 2.8% – more than double that seen in the USA (1.1%) or Australia (1.3%).

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