Free to air TV: is it stuffed?

For many years, people have been telling me that TV stations ought to join the ranks of newspapers, phone directories and department stores as sectors in irreparable decline. For years, I disagreed.Sure, there are plenty of alternatives for free to air TV and competition for content means prices are bid up but no medium can attract the audience of the free to air television networks. If you’re an advertiser who wants instant product promotion among millions of people, TV is still the only way to go.The numbers appear to support that view. In 2003, TV accounted for 30% of the...

For many years, people have been telling me that TV stations ought to join the ranks of newspapers, phone directories and department stores as sectors in irreparable decline. For years, I disagreed.

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