Free to air TV: is it stuffed?

For many years, people have been telling me that TV stations ought to join the ranks of newspapers, phone directories and department stores as sectors in irreparable decline. For years, I disagreed.Sure, there are plenty of alternatives for free to air TV and competition for content means prices are bid up but no medium can attract the audience of the free to air television networks. If you’re an advertiser who wants instant product promotion among millions of people, TV is still the only way to go.The numbers appear to support that view. In 2003, TV accounted for 30% of the...

For many years, people have been telling me that TV stations ought to join the ranks of newspapers, phone directories and department stores as sectors in irreparable decline. For years, I disagreed.

{{content.question}}

{{ twilioFailed ? 'SMS Code Failed to Send…' : 'SMS Code Sent…' }}

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

We cannot send you a code via SMS to {{user.DayPhone}}

If you didn't receive SMS code please

SMS code cannot be sent due to: {{ twilioStatus }}

Please select one of the options below:

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device


Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa
Mastercard

The email address you entered is registered with InvestSMART.

Please login or select "Don't know password"

Please untick this box when using a public or shared device


Register as a new member

(using a different email)

Related Articles