False hope you can believe in: Pacific Brands’ turnaround

Brands are often a source of above average profitability – but not always. Tally up Pacific Brands’ (ASX: PBG) cumulative net profit for the past decade and you arrive at a pretty sobering sum: negative $652 million.For ten years, we’ve bought Bonds underwear, Sheridan sheets and dozens of other Australian icons from the company. Staff have diligently turned up to work each week, and shareholders held on for dear life as the stock lost 80% of its value. There was a major capital raising in 2009, and ‘one-time’ restructuring costs were incurred in five out of ten years. So much...

Brands are often a source of above average profitability – but not always. Tally up Pacific Brands’ (ASX: PBG) cumulative net profit for the past decade and you arrive at a pretty sobering sum: negative $652 million.

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