Fairfax: Two charts, one message

Everyone knows newspaper businesses are struggling. Here are two charts that explain why. Chart 1 details US print newspaper advertising revenue (US$, inflation adjusted). In the early 2000s steady growth was replaced by free-fall as the internet started to offer new, cheaper, and more measurable ways to reach audiences. In 2011 revenues will be around levels not seen since the 1950s. And there’s no sign of the decline stopping. The situation is similar here in Australia. No wonder Fairfax is struggling. The profitable parts of the newspaper business—selling classified ads—have been carved off into separate businesses such as REA Group and Carsales.com....

Everyone knows newspaper businesses are struggling. Here are two charts that explain why.

Chart 1 details US print newspaper advertising revenue (US$, inflation adjusted). In the early 2000s steady growth was replaced by free-fall as the internet started to offer new, cheaper, and more measurable ways to reach audiences.

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