Does Google do too much?

Google’s mission used to be to organise the world’s information, but the company has expanded into dozens of other products. Is the sharemarket too tolerant of Google's non-core activities?

Google’s mission used to be to organise the world’s information. Although search advertising still provides the bulk of revenues and profits, the company's activities have expanded dramatically to include dozens of products. Google is now a major maps provider, owns the web's most popular browser, and has enjoyed roaring success with Android, the mobile operating system. But for each of these successes there are dozens of failures.

Anyone remember Google Wave or Orkut? Lively, Google Plus, Google Web Accelerator and Google Video are some of the other high profile products that haven’t fared as well. That’s OK; experiments may yield many failures before success.

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