Do we fall in love with our investments?

We’ve all felt it. An undervalued stock you bought a few years ago has since doubled, or even tripled. But now you have a problem. Your star performer has moved from a conservative 5% portfolio weighting to a 15% position. You can feel the risk building … but this stock is making you rich! You don’t want to let go.It’s the classic Cinderella story. You fall in love with a stock, tell yourself ‘I'll dance just a few minutes more’ … then the clock strikes 12 and suddenly you’re knee-deep in pumpkins and mice. Why do we fall in love...

We’ve all felt it. An undervalued stock you bought a few years ago has since doubled, or even tripled. But now you have a problem. Your star performer has moved from a conservative 5% portfolio weighting to a 15% position. You can feel the risk building … but this stock is making you rich! You don’t want to let go.

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