Disney uses the force

In October 2013, The Walt Disney Company (NYSE:DIS) bought Lucas Films for $4 billion, adding the iconic Star Wars and Indiana Jones titles to its umbrella of premium entertainment assets. The first major release from this deal is about to hit cinemas in December.The newest Star Wars film, called The Force Awakens, is predicted to earn just under $2 billion at the box office. This would make it the third biggest movie of all time behind Avatar and Titanic. It’s rumoured to have only cost the company $460 million to produce (including marketing, distribution etc). Merchandise for the movie is predicted to...

In October 2013, The Walt Disney Company (NYSE:DIS) bought Lucas Films for $4 billion, adding the iconic Star Wars and Indiana Jones titles to its umbrella of premium entertainment assets. The first major release from this deal is about to hit cinemas in December.

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