Imagine for a moment it’s 1996. Jeans are looser, John Howard has just taken the reins, and The Spice Girls are topping the charts. Aussie retailers are just about to experience an incredibly long and prosperous boom.
The internet is in its infancy. Amazon and eBay are just start ups. Retailing is—as it has been for the past century—a wholly local affair centred around ‘bricks and mortar’ stores. But it's all about to change.