In 1975 Businessweek predicted the demise of paper-filled offices by the mid 1990s. But as I survey the sea of paper piled on my desk, it seems they missed the mark. Still, change has occurred. Contemporary offices uses far less paper than they did in 1975, or 1995 for that matter. The general lesson is this: we tend to vastly overestimate the rate of technology change in the short term, and vastly underestimate it in the long term. Print is dying, albeit more slowly than predicted.
In that context a judgment on CSG – a small print services manager – is simple. Unless it’s absurdly cheap, we’re unlikely to be tempted. Let me explain why.