Comparative review

It's been a shambolic week for Australian retailers. An attempt to boost online sales—dubbed 'click frenzy'—failed spectacularly as the website crashed during the event. Still, it’s encouraging to see retailers try something innovative to coax punters back into spending. Indeed, a similar initiative in the US has been very successful, becoming the largest online sales day in the year. David Jones attempted to hijack the PR buzz with its own 'Christmas Frenzy' campaign. Somewhat comically, its website (which we discuss on Doddsville recently) also crashed. A big opportunity lost. But it's not all bad news. David Jones reported an...

It's been a shambolic week for Australian retailers. An attempt to boost online sales—dubbed 'click frenzy'—failed spectacularly as the website crashed during the event. Still, it’s encouraging to see retailers try something innovative to coax punters back into spending. Indeed, a similar initiative in the US has been very successful, becoming the largest online sales day in the year.

David Jones attempted to hijack the PR buzz with its own 'Christmas Frenzy' campaign. Somewhat comically, its website (which we discuss on Doddsville recently) also crashed. A big opportunity lost.

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