Cochlear losing market share

It’s every upgrader’s dilemma. When it’s time to buy your new iPhone, laptop or TV, should you buy the model sitting on the shelf today, or, should you hold out for the fancy next generation, which is said to be just months away from release? Now imagine that the device in question is going to be surgically implanted in your head and remain there for decades. This, in a nutshell, is the dilemma customers of Cochlear (ASX: COH) faced a year ago when the Nucleus 6 processor was awaiting approval. The results are in: overwhelmingly, people chose to wait. Cochlear’s...

It’s every upgrader’s dilemma. When it’s time to buy your new iPhone, laptop or TV, should you buy the model sitting on the shelf today, or, should you hold out for the fancy next generation, which is said to be just months away from release?

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