Coca-Cola Amatil's Big headache

Greater competition at home and abroad is a bad sign. Coca-Cola Amatil’s market share is set to decline further.

Big Tobacco, Big Pharma and Big Oil – they all refer to powerful industry incumbents. But ‘Big Cola’ does not (as you might expect) refer to Coca-Cola, the brand of black, sugary soft drink that presumably needs no introduction.


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