Bunnies Will Only Ever Be A Trophy Asset

A few years back, Greg Hoffman asked me what I think the best business in Australia is, private or public. My answer was the AFL. Slightly off kilter, yes. But were it a private business, I would love to own it. Why? Content is king in the new world of multiple distribution networks. Now that the barriers to entry in distribution have been dismantled, what the owners of those distribution networks want is content. Preferably content people are prepared to pay for. Even more preferably, content people are prepared to pay for and watch live (to stop them skipping the...

A few years back, Greg Hoffman asked me what I think the best business in Australia is, private or public. My answer was the AFL. Slightly off kilter, yes. But were it a private business, I would love to own it.

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