Breville: juiced up growth

A film about a fat man juicing his way to health has propelled this kitchen appliance manufacturer to darling status. But while the growth is real, the expectations are not.

Fat Sick and Nearly Dead was a film featuring Australian Joe Cross, a portly businessman with a debilitating and longstanding illness. He’d tried everything to get well; everything that is, that came in the shape of a pill or packet.

What he hadn’t tried, at least with any success, were nutrient-rich vegetables and fruit. Fat Sick and Nearly Dead tells the story of his three-month trip across the United States, living on a diet of juice alone.


SMS Code Sent…

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device

Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa

Related Articles