Boost's pricing problem

About a decade ago I worked for retailer Howard's Storage World. Regularly I'd waste  a good portion of my meagre salary on tasty Boost Juice smoothies, at $5.40 a pop. Since then I'd be lucky to have bought three Boost Juices. Yesterday as I walked by a Boost Juice I glanced up, somewhat nostalgically, at the menu, I noticed that same smoothie now costs $6.50. That's around a 20% rise in prices over a decade. As Chart 1 shows Boost's prices haven't even kept up with inflation. This makes the economics tough. I've always had my doubts about single-purpose food...

About a decade ago I worked for retailer Howard's Storage World. Regularly I'd waste  a good portion of my meagre salary on tasty Boost Juice smoothies, at $5.40 a pop. Since then I'd be lucky to have bought three Boost Juices. Yesterday as I walked by a Boost Juice I glanced up, somewhat nostalgically, at the menu, I noticed that same smoothie now costs $6.50.

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