BMW: No Ordinary Automaker

Walking out of a recent meeting with BMW, friend and former colleague Nathan Bell opined ‘It hadn’t quite dawned on me before, this is the most interesting time in the auto business since Henry Ford’s days’. He’s right. China is the first explanation. As Chinese get richer, they want a car. And if they’re richer still, they want a German premium car. Bayerische Motoren Werke AG, better known as BMW, sold 36,000 cars in China in 2006 (just 8 short years ago). In 2014, they’ll probably eclipse 450,000. It’s now the single biggest market for BMW, making up more than...

Walking out of a recent meeting with BMW, friend and former colleague Nathan Bell opined ‘It hadn’t quite dawned on me before, this is the most interesting time in the auto business since Henry Ford’s days’. He’s right.

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