Blackmores' bitter pill

Blackmores is an Australian healthcare success story. But potential industry changes and a high price mean investors should beware.

For investors interested in Blackmores, the plan to ‘Buy low, sell high’ is long forgotten. The strategy that replaced it – ‘Buy high, sell higher’ – has also been thrown out. Now, fans of the supplement maker – whose shares have risen fourfold over the past 12 months – just scream ‘Get me in!’

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