Head to any surf break, mountain, rock face or even surgery and you're likely to see at least one GoPro camera. Probably five. These small, portable, and weather-proof cameras have become a phenomenal success over the past decade. And thanks to this success, founder and chief executive Nick Woodman is now a billionaire.
Total sales this year will top US$500m, and it has overtaken Sony to become the highest-selling camera brand through key sales channel US retailer Best Buy. Wow.