Baring all: Making the bear case

We’ve all done it. We’ve become excited about a company, having done only the bare minimum of research. We’ve bought the stock, confident it’s the bargain of the century. Then we’ve told ourselves it’s set to double – nay, triple – once the market understands the story.Instead events overtake the fantasy we’ve constructed in our minds. Bad news emerges and the share price slides. In fact the market did understand the company’s story, but it was quite different from the one we imagined. The truth dawns: we didn’t understand the company quite as well as we thought we did.So what...

We’ve all done it. We’ve become excited about a company, having done only the bare minimum of research. We’ve bought the stock, confident it’s the bargain of the century. Then we’ve told ourselves it’s set to double – nay, triple – once the market understands the story.

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