Aristocrat not so big in Japan

With the stock price up 74% in less than a year, what now for this long standing buy recommendation, asks James Carlisle.

To the casual observer, Aya Iseshima is an ordinary Japanese high school student, but in her spare time she battles other young women for a ‘platonic heart’, a special jewel that can grant any wish. She wants the wish to find her friend apparently, but if Aristocrat Leisure’s shareholders had one wish, it might be to find a formula for consistent success in the Japanese ‘pachislot’ market.

They’re likely to be disappointed. Zettai Shogeki 2, the latest pachislot game featuring Aya, has been the best performing game in the Japanese market this year, with Aristocrat selling 4,600 units in the six months to March. Not bad eh?



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