Analysts and media taken for a ride by Apple car

What can the Apple car circus teach us about investing? Quite a lot as it happens, argues Apple shareholder John Addis.

When I moved up to northern NSW about 10 years ago, like many city refugees I succumbed to the ride-on mower effect. It’s hot and humid up here and stuff grows fast. Nature is constantly trying to recolonise your living spaces and if you don’t mow at least once a week small children are easily lost. Personally, I enjoyed the break a lost child offered but had trouble later justifying it to the mother.

Eventually, there was no avoiding it. Either I purchased a ride-on mower or I paid someone to ride one for me. Although I chose the later option, most people went for another expensive vehicle that spends most of its time in a garage.

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