Close your eyes and you might mistake the setting for a rock concert, as thousands gather outside the Omaha convention centre. But the crowd is an odd mix of young and old; half the men wear suits, while others look prepared to till the local cornfields. It's quiet, but you can sense the excitement building. Right on 7am, the doors are flung open and all hell breaks loose.
We run as fast as we can. We have to because the calm and dignified businessmen of a few minutes earlier are now bulldozing past anyone who stands between them and their prized front-row seats. The scene surely gives Pamplona a run for its money.