Intelligent Investor

Coles recommendation

Question

Hi. Following Investsmart's advice I invested in Coles. Then I read more of your reviews describing Woolworths business as 'the highest quality supermarket operator', 'Coles' store network clearly weaker than Woolworths', 'Managing director Steven Cain spoke four times now and he hasn't impressed us the way Woolworths' Brad Banducci immediately did', 'The supermarket industry is becoming more challenging, while Coles itself seems more damaged than we originally thought' and I am wondering if it was a wise decision, specially when I keep noticing at least five Woolworth on line sale delivery trucks for one of Coles on the road. Thank you

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James Greenhalgh
James Greenhalgh
Analyst