You can't unbake a business

When family businesses team up there's almost always an expiry date. The Ferguson and Plarre baking families started strong but wound up in a 'Texas shootout'.

In some ways the story of the Fergusons and the Plarres is like an ordinary story of marriage and divorce: two families join together, doesn’t work out, they argue, split up and work out custody.

But this is business, not matrimony, which means it’s not quite as simple as that.


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